Blog

May 21, 2018
Five Creative VR Marketing Ideas for Universities
When Facebook bought Oculus in 2014, Virtual Reality instantly became a buzzword on just about everybody’s radar. Pretty much any industry you can think of has tried to incorporate VR experiences for marketing, from corporate training, to travel, to entertainment. Universities and colleges...
May 15, 2018
How We Screened Our VR Documentary for 150 Guests
Distributing VR content at scale to large audiences has always been a challenge. When you spend countless hours in post-production making a VR documentary film look absolutely amazing, there’s nothing more heartbreaking than hearing about viewers who had a bad experience because of a low...
May 2, 2018
Oculus Go
One of the biggest hurdles we have to overcome with bringing VR mainstream is the price of a high quality experience. Until recently, high resolution and low latency cinematic VR content was only available to people with expensive Android smartphones. The advent of the Oculus Go changes all of...
April 25, 2018
Journey down the Salt Trail
For the past three years we’ve been working on a VR documentary film about the Grand Canyon and the many ecological threats posed by commercial overdevelopment. After already taking two trips down the Colorado River by raft and one trip to Grand Canyon National Park to interview the...
July 18, 2017
Garmin has recently entered the 360 camera game with their own GPS enabled 5.7k camera with back to back lenses. As a waterproof full 360x180 camera in a very compact package, this intrigued us at 360 Labs. With GoPro Fusion taking a while to become a reality, we jumped at the chance to order the...
May 3, 2017
NAB 2017 Wrap Up
This year at NAB we saw more 360 video camera releases than ever before, with a heavy focus on stereoscopic 3D 360 and stitching solutions. Beyond this, there’s new promise of several consumer level back to back 360 cameras hitting the market too. Great new tools for stitching and post...
January 10, 2017
Mobile VR Dominated 2016
Even though 2016 may not quite have been the “Year of VR” we expected it to be, it was certainly a very exciting year for 360 video. Now that many of the new VR headsets have made official consumer releases, we’re finally starting to see some sales data trickle in. While the...
October 11, 2016
The GoPro action camera has been the staple of the 360 video industry for years now. Love it or hate it, there’s no other camera system in the world with as many options and versatility in such a small package for an affordable price. It’s not a perfect system by any means, but we...
June 24, 2016
360 Cam Importer
One of the most time consuming and annoying processes when it comes to 360 VR video production has got to be media management. When you’ve got 6 or more cameras running every time you record, it can be quite an undertaking to organize and manage those shots in post. As we all know, if you...
May 12, 2016
We get a lot of requests from clients for walking tours moving through houses, facilities, offices or buildings. The biggest challenge to do this in 360 video is to hide from your own camera. If you hold the camera, not only are you in your own shot but you are also undoubtedly making things...

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