Blog

April 29, 2016
The Samsung Developer Conference was a first time experience for me this year. We normally don’t attend developer conferences, since 360 Labs is a production company focusing on the creative side, however we were very interested in Samsung’s advancements in cameras and the VR ecosystem...
April 25, 2016
NAB really proved to be a huge conference for cinematic VR this year. With an entire VR pavilion dedicated to VR brands and products, it’s presence at this show would not go unnoticed. Even before we entered the grounds, I could see an ad for Nokia OZO outside the conference. Themes this...
February 21, 2016
Consumer 360 Video Cam Showdown
People are always asking us what the best budget consumer level 360 camera is, or will be. Unfortunately there’s nothing perfect out there, but more and more good solutions are being released every month. Here’s a look at the currently available 360 cameras under $1000 that you can buy...
January 11, 2016
VR and 360 Video Rocked CES 2016
Last year, we could definitely tell the consumer market was hungry for VR at CES. We couldn’t even walk 5 steps without somebody stopping us along the way to see a 360 video demo. This year the proof is in the pudding. All of the big names have thrown down. Now we get to see if the hungry...
November 16, 2015
Since the advent of Oculus Rift, the video gaming community in particular has been salivating over VR and just how amazing it could be. You could almost hear a collective groan of nerd rage on the day Facebook announced that it bought Oculus for 2 billion. The concern, of course, was that Facebook...
September 21, 2015
Sometimes the hardest thing to explain about VR is how to get it to the audience. For most, this is where VR aspirations end. Projects can become cost prohibitive. If you truly want to reach a wide audience, there’s simply not one single platform that will do that for you. That’s not...
April 25, 2015
To relieve customer uncertainty. Your potential customers are making a quick decision. Give them the tools to make the right decision. The extra photos will encourage more people to click through to your Places page or website. Take a look at Google’s case study showing “on...
April 5, 2015
Over this past six months we’ve seen the emergence of many 360 video platforms. Our goal at 360 Labs is to get our content in front of as many eyeballs as possible, so we’ve tested a good number of these platforms and would like to share our findings with the community. We should...
March 23, 2015
Now that you have Google Maps Business View, sharing the imagery of your business is easier than ever. It is easily embedded and shared by using the settings cog at the bottom right of the screen when using desktop. You can now also grab a link to share directly from your mobile device in the...
March 13, 2015
Recently on the YouTube Creator Blog, YouTube announced support for interactive 360° video content. The videos will only be interactive on the Chrome Browser. You'll be able to click and drag with your mouse to look in all directions to expand the video frame, or click the arrows on the...

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