Blog
January 10, 2017
Even though 2016 may not quite have been the “Year of VR” we expected it to be, it was certainly a very exciting year for 360 video. Now that many of the new VR headsets have made official consumer releases, we’re finally starting to see some sales data trickle in. While the...
October 11, 2016
The GoPro action camera has been the staple of the 360 video industry for years now. Love it or hate it, there’s no other camera system in the world with as many options and versatility in such a small package for an affordable price. It’s not a perfect system by any means, but we...
June 24, 2016
One of the most time consuming and annoying processes when it comes to 360 VR video production has got to be media management. When you’ve got 6 or more cameras running every time you record, it can be quite an undertaking to organize and manage those shots in post. As we all know, if you...
May 12, 2016
We get a lot of requests from clients for walking tours moving through houses, facilities, offices or buildings. The biggest challenge to do this in 360 video is to hide from your own camera. If you hold the camera, not only are you in your own shot but you are also undoubtedly making things...
April 29, 2016
The Samsung Developer Conference was a first time experience for me this year. We normally don’t attend developer conferences, since 360 Labs is a production company focusing on the creative side, however we were very interested in Samsung’s advancements in cameras and the VR ecosystem...
April 25, 2016
NAB really proved to be a huge conference for cinematic VR this year. With an entire VR pavilion dedicated to VR brands and products, it’s presence at this show would not go unnoticed. Even before we entered the grounds, I could see an ad for Nokia OZO outside the conference. Themes this...
February 21, 2016
People are always asking us what the best budget consumer level 360 camera is, or will be. Unfortunately there’s nothing perfect out there, but more and more good solutions are being released every month. Here’s a look at the currently available 360 cameras under $1000 that you can buy...
January 11, 2016
Last year, we could definitely tell the consumer market was hungry for VR at CES. We couldn’t even walk 5 steps without somebody stopping us along the way to see a 360 video demo. This year the proof is in the pudding. All of the big names have thrown down. Now we get to see if the hungry...
November 16, 2015
Since the advent of Oculus Rift, the video gaming community in particular has been salivating over VR and just how amazing it could be. You could almost hear a collective groan of nerd rage on the day Facebook announced that it bought Oculus for 2 billion. The concern, of course, was that Facebook...
September 21, 2015
Sometimes the hardest thing to explain about VR is how to get it to the audience. For most, this is where VR aspirations end. Projects can become cost prohibitive. If you truly want to reach a wide audience, there’s simply not one single platform that will do that for you. That’s not...