Blog

Getting Started Guide: Watching 360 Content in a Headset

February 27, 2019

Watching 360 video content in a VR headset provides a sense of immersion that brings the experience to a completely different level, but even today, the majority of 360 video content is watched on hand-held mobile devices. That’s unfortunate, but we totally get it. There’s a whole gaggle of VR products and phone holding devices, all of them offer a different, sometimes frustrating user experience. Since we’ve been dealing with this for years, we’ve put together some of our recommendations on making this process simple and enjoyable, as it should be!

VR Video Formats Explained

January 25, 2019

Not all VR video experiences are created alike. When we ask our clients if they need stereoscopic or monoscopic 360 video, we’re often met with blank stares or silence on the other end of the line. This isn’t a surprise given the rapidly changing technology and the new advancements we read about almost every week. It’s hard to keep up! We know it can be difficult to wrap your head around how these formats work and decide which one might be the best for your project, especially if you haven't seen a concise comparison in a headset. To help inform these decisions, we’ve created the following simple guide.

My Dream VR Camera is a Modular, Rugged Badass!

October 1, 2018

These days, there’s a new 360/VR camera just about every quarter. Manufacturers are putting out new unibody cameras that are more convenient to use, higher resolution, and packed with lots of features. But at the rate the technology is moving, they’re often obsolete within the next six months. Despite all of the advancements and the new competitive market, I’m still left wanting. We’re missing a few key pieces to this puzzle, and with each new product announcement, it seems like these features are overlooked and ignored while 360 camera brands boast about pixel count, 6dof, or easy to use stitching software.

Five Creative VR Marketing Ideas for Universities

May 21, 2018

When Facebook bought Oculus in 2014, Virtual Reality instantly became a buzzword on just about everybody’s radar. Pretty much any industry you can think of has tried to incorporate VR experiences for marketing, from corporate training, to travel, to entertainment. Universities and colleges are challenged today with the need to drive more enrollment, to reach the tech savvy and connected Generation Z audience. The same old media used in the past won’t have a lasting impression on today’s potential new students. Virtual Reality can be used as a platform to engage and excite prospective recruits, drive enrollment and portray the university brand as cutting edge and state-of-the-art.

How We Screened Our VR Documentary for 150 Guests

May 15, 2018

After our Grand Canyon VR documentary “as it is” was accepted into a film festival, we found out first hand just how difficult it is to manage multiple headsets for a crowd of viewers. We came out of this experience wishing more people had seen our film. These pain points inspired us to attempt our own showing right here in Portland, with the goal to get as many people as possible into “as it is” in a superior quality headset.

Watch our Grand Canyon VR Documentary

Drop into the heart of the Grand Canyon, held sacred and protected for millennia, to meet the people fighting a tourism development that would change one of America’s most iconic landscapes forever.