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Sometimes the hardest thing to explain about VR is how to get it to the audience. For most, this is where VR aspirations end. Projects can become cost prohibitive. If you truly want to reach a wide audience, there’s simply not one single platform that will do that for you. That’s not to say they aren’t coming, but for now, what can we do to reach the biggest audience?
Over this past six months we’ve seen the emergence of many 360 video platforms. Our goal at 360 Labs is to get our content in front of as many eyeballs as possible, so we’ve tested a good number of these platforms and would like to share our findings with the community.
Since we began showing lots of demonstrations of our content in the Samsung Gear VR, we’ve noticed that a lot of people don’t really understand the difference between what’s stereoscopic 3D and what isn’t. Because of the nature of our content, everything in our library to date is monoscopic 360 video. In many situations, stereoscopic 3D in VR can add a lot of coolness factor to a production, but for some use cases it doesn’t work very well.

Watch our Grand Canyon VR Documentary

Drop into the heart of the Grand Canyon, held sacred and protected for millennia, to meet the people fighting a tourism development that would change one of America’s most iconic landscapes forever.

"as it is" - A Grand Canyon VR Documentary

>> Watch "as it is"

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