VR Production

Virtual Reality

360 Labs is a full service cinematic VR production company with expertise in spherical capture dating back to 2007. We’ve been making VR-ready content since before VR was cool. Our Portland Oregon based team does all of our production work in house, from concepting ideas all the way to advanced visual effects.

We capture real life experiences in full spherical 360x180 field of view at resolutions as high as 12k, three times the size of a 4K frame! With our versatile camera systems we can get your shot on ground, in air, over water, under water, you name it - we’ll rig a camera on it.

Our VR 2015 VR video reel. For 360 on mobile, open this link in the YouTube app.

Why VR Video?

360 Labs prepares to capture VR video at an air show

To us, working in video means capturing an adventure that really happened, in a place that really exists. You can't replace that with CG. As photographers and filmmakers, we are passionate about capturing real life and re-living those moments in immersive video and photos. Since we were panoramic photographers long before the VR market exploded, the concept of storytelling in the 360 medium comes natural to us.

360° photos and videos are the easiest content for new users discovering VR to find and experience, with the lowest barrier to entry. With platforms like YouTube, Facebook and Twitter supporting 360° content, the sky's the limit when it comes to potential audience reach.

Ready for Multiple Platforms

Oculus Rift

Oculus Rift

Oculus literally brought the VR movement back to life, thanks to new technology allowing better resolution on small displays and lenses to correct distortion.

Samsung Gear VR

Samsung Gear VR

As the leading phone based VR headset, the Gear VR is the perfect platform for 360 video with no wires to tether you to an expensive and bulky computer.

HTC Vive

HTC Vive

The HTC Vive brought the first room scale VR to the mass market, requiring a 12x12 foot space to setup tracking cameras and a powerful gaming computer to run it.

Google Cardboard

Google Cardboard

Google Cardboard showed us that VR could reach the mass market with a simple phone holder that can be as cheap as $10. Research claims more than 88 million have shipped.

 

Sony Playstation VR

Playstation VR

Sony's Playstation VR supports 360 video via YouTube and other apps. As a popular platform for gamers, they sold more headsets in 2016 than Oculus and HTC combined.

Google Daydream

Google Daydream

Debuting on the new Pixel phone, Google Daydream is a new platform for multiple Android devices including it’s own app store and motion controller.

 

Engage Audiences with VR Apps

While you can reach huge audiences with edited 360 video content on YouTube and Facebook, custom VR apps allow for interactivity that is not possible with these platforms. A passive viewing experience can become an adventure where a user can choose their path and make their own story. Stories can have multiple branching narratives that may change depending on where the viewer fixes their gaze.

You can also be sure to keep your audience engaged by sharing updates and new content, notifying your viewers with every release.

Ryder custom 360 video app

Distribution Options

From YouTube to Facebook, Twitter, Samsung VR and Oculus there are dozens of platforms to upload your content. We can help you maximize your effort and reach the biggest audiences, with tips on what drives more traffic and clicks to your content

Custom VR Viewers

Custom branded Google Cardboard viewers can be the perfect take-away after demoing your VR video content at trade shows and conferences, and work with a variety of smartphone devices. We can help you design and print quality viewers in bulk through our amazing partners.

Activation Strategy

We can help you determine the right course of action for activations at events and trade shows. From the right hardware to the right applications to display your VR content, we can help your marketing team deliver a memorable and exciting experience for your customers.

Watch our Reel

Virtual Reality 360 Video Reel

 

2015 was a year of epic adventures, from speed flying to whitewater rafting to flying over a world class ski resort. Here's a taste of some of the most exciting moments from our year of 360 VR video production.

Available on the following platforms:
YouTube, Facebook, Littlstar

More of our Work

EAA Museum
EAA Museum
Category: Adventure
Ryder LEAN Warehouse
Ryder LEAN Warehouse
Category: Industry
Mt Hood Territory: Ski & Snowboard at Timberline
Ski & Snowboard at Timberline
Category: Travel
Trailer: As It Is - A Grand Canyon VR Documentary in 360 Video
Trailer: As It Is Documentary
Category: Travel

Got a VR Project?

Tell us about your project

The VR space is changing by the day, but 360 Labs keeps up on current trends and technology. We can help you plan and execute your VR campaign from beginning to end.

Contact Us For a Consult

Our Expertise

  • Travel & Tourism
  • Outdoors & Nature
  • Advertising & Brands
  • Extreme Sports
  • Vehicles, Aerials, Water
  • Music & Entertainment
  • Implementation & Web Development