Blog

June 27, 2019
Pride-Northwest_Pride-2019_Through_Darcelles_Eyes_Darcelle-XV_Showplace_Portland_Oregon_360-Labs
In the past year, 360 Labs has brought our immersive documentary about the world’s oldest drag queen, Through Darcelle’s Eyes, to hundreds of viewers at over a dozen in-person VR screening events in our local community. Our goal is to connect with diverse audiences that may not have...
May 2, 2019
360 Labs Makes Big Impact at EarthxInteractive
If you haven’t heard of it, EarthX is pretty much the largest environmental conference in the world. Every April, around Earth Day, Dallas Texas becomes a hub of activity for students, activists, businesses, innovators, scientists, farmers and more – all with a goal of working towards...
February 27, 2019
Getting Started Guide: Watching 360 Content in a Headset
Watching 360 video content in a VR headset provides a sense of immersion that brings the experience to a completely different level, but even today, the majority of 360 video content is watched on hand-held mobile devices. That’s unfortunate, but we totally get it. There’s a whole...
January 25, 2019
VR Video Formats Explained
Not all VR video experiences are created alike. When we ask our clients if they need stereoscopic or monoscopic 360 video, we’re often met with blank stares or silence on the other end of the line. This isn’t a surprise given the rapidly changing technology and the new advancements we...
January 24, 2019
VR at CES 2019 Wrap-Up
CES may not have been abuzz with tons of new consumer 360 camera announcements this year, but the VR industry had some pretty exciting announcements for those who know where to look and what this means for the future of our medium. Here’s just a few of the stories we’re most excited...
November 7, 2018
Demonstrating VR Video Content with Samsung VR
Soon after the launch of the Samsung Gear VR headset in late 2015, Samsung made it’s own powerful 360 video player application, Samsung VR (back then, it was Milk VR). As an alternative to Oculus Video, it was structured like an entertainment channel much like Hulu or Netflix where new...
October 1, 2018
My Dream VR Camera is a Modular, Rugged Badass!
These days, there’s a new 360/VR camera just about every quarter. Manufacturers are putting out new unibody cameras that are more convenient to use, higher resolution, and packed with lots of features. But at the rate the technology is moving, they’re often obsolete within the next six...
May 21, 2018
Five Creative VR Marketing Ideas for Universities
When Facebook bought Oculus in 2014, Virtual Reality instantly became a buzzword on just about everybody’s radar. Pretty much any industry you can think of has tried to incorporate VR experiences for marketing, from corporate training, to travel, to entertainment. Universities and colleges...
May 15, 2018
How We Screened Our VR Documentary for 150 Guests
Distributing VR content at scale to large audiences has always been a challenge. When you spend countless hours in post-production making a VR documentary film look absolutely amazing, there’s nothing more heartbreaking than hearing about viewers who had a bad experience because of a low...
May 2, 2018
Oculus Go
One of the biggest hurdles we have to overcome with bringing VR mainstream is the price of a high quality experience. Until recently, high resolution and low latency cinematic VR content was only available to people with expensive Android smartphones. The advent of the Oculus Go changes all of...

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